Pengembangan Peran Digitalisasi Bagi UMKM di Desa Mangadu Mangarabombang Takalar Sulawesi Selatan

Abstract

MSMEs (Micro, Small and Medium Enterprises) in Indonesia are one of the dominant
business sectors to be run by MSME business actors in Mangadu village. Digitization is a
marketing promotion activity and market disbursement through digital media online by
utilizing various existing facilities such as utilizing social media. The purpose of this
research is to increase knowledge and skills about digital marketing on social media for
small and medium enterprises (MSMEs) and to increase sales and profits from MSME
actors. Its implementation through socialization was attended by participants of MSMEs
in Mangadu village. The method used in this activity uses a flow chart in the form of: (1)
related material using social media that is easy to do, (2) sharing experiences and
discussions, (3) direct practice of creating social media accounts on the facebook
marketplace and how to make it interesting in selling it so that more buyers. The result
of the socialization is that some MSME actors are starting to be active, Facebook social
media updates in the marketplace as a promotional tool for their MSMEs, some people
use social media once after that they don't update anymore and most MSME actors have
never created social media accounts due to lack of skillful insight in operate mobile phone
technology let alone play social media. All participants have shown great interest and try
to train to use social media marketing continuously.