Impact of Covid-19 Pandemic on Sharia Hotels and Their Handling Strategies (A Case in Indonesia)

Abstract

The purpose of this study is to describe the impact of the Covid-19 Pandemic on the condition of a sharia hotel and its handling strategy. This type of research is qualitative by taking a case study of one of the Sharia hotels in Solo city, namely Multazam Syariah hotel. Data collection method through interview method to 11 sharia hotel people who have experience in work and documentation in the research field. Data analysis was used in research using the content analysis method on all data collected successfully. The results prove that the impact of the covid-19 pandemic on the number of guests visits Multazam Syariah Hotel, Solo, among others: reduced hotel guest visits, decreased hotel revenues, reduced employee salaries, and decreased number of events in hotels. Multazam Syariah Hotel handling strategy in the face of the Covid-19 pandemic includes the procurement of deep cleaning periodically, services with hotel health protocol standards, regular health tests for hotel employees, inviting guests to remain in compliance with hotel health protocols, and not accepting room guests with non-mahromnya. Hotel regulations are adjusting government regulations related to hotel health protocols, providing worship equipment in each hotel room, booking hotel rooms through Whatsapp media, discounting room rental prices, promotions through websites and social media, and event arrangements and cooperation with wedding organizers. This study provides a detailed overview of the impact of Sharia hotels' covid-19 pandemic and strategies. The research is expected to be one of the policy references for other Sharia hotels.