Public Interest in using QRIS in Purchasing Halal Products

Abstract

This research tries to determine the effects of perceived ease of use, perceived benefits, and safety perception on the intention to use QRIS in purchasing halal food. This study employs a quantitative methodology. Data collection was done using interviews with the help of questionnaires for 130 respondents. Data analysis uses SmartPLS to carry out tests, including the outer model, which consists of convergent validity, discriminant validity, composite reliability, cronbach's alpha, and multicollinearity tests. Then the inner model consists of a path coefficient test, a determination coefficient (R2), the goodness of fit, and hypothesis testing. The findings revealed that the intention to utilize QRIS to buy halal food was positively impacted by perceived ease of use, perceived benefits had a positive impact on the intention to use QRIS in purchasing halal food, and perceived safety had a positive influence on the intention to use QRIS in purchasing halal food. The author uses different variables and finds novelty, namely how the perception of safety affects an interest in using QRIS.