Literature Review The Effect of Sharia Financing, Conventional Financing, Price and Quality of Services on Purchase Decisions at Salam RI Buildings Store, Kartasura District, Sukoharjo Regency

Abstract

The purpose of this study was to find out whether there was a positive and significant effect of Islamic financing, conventional financing, price and service quality simultaneously on purchasing decisions at the Bangunan Salam RI Store, Kartasura District, Sukoharjo Regency and to find out whether there was a positive and significant influence on Islamic financing, financing conventional method, price and quality of service partially on purchasing decisions at the Bangunan Salam RI Store, Kartasura District, Sukoharjo Regency. This research uses quantitative methods and Study Literature. The population is all consumers who have made purchases at the Building Salam RI Store, Kartasura District, Sukoharjo Regency as many as 35 people while the sample in this study was 32 people. The data analysis technique used is multiple regression analysis with SPSS 21. The prerequisite test uses the normality test, linearity test, and multicollinearity test. Based on the results of the research, the Islamic financing variable has a positive and significant influence on purchasing decisions. Conventional financing variables have a positive and significant influence on purchasing decisions. The price variable has a negative and significant effect on purchasing decisions. The service quality variable has a positive and significant influence on purchasing decisions. Meanwhile, the variables of Islamic financing, conventional financing, price and service quality together have a significant effect on purchasing decisions.